What your customers like
The qualities that come up most often in positive reviews. These are your selling points, and you often do not know which ones actually land.
Free, no sign-up
What are your customers really saying about your business?
Dr Phili analyses your Google reviews and shows you what your average rating does not.
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Your Google rating does not tell the whole story
An average compresses hundreds of experiences into one number. It tells you where you stand, never why. Two businesses sitting at 4.2 can have opposite problems, and neither will read that in its rating.
What explains the rating is in the comments. That is where customers name what struck them, good and bad, and that is exactly what an average erases.
Dr Phili goes past the average: it reads the content of the accessible reviews and pulls out the patterns that keep coming back.
What the comments reveal, and the rating does not
- How clean the place is
- The welcome and the staff
- Prices and value for money
- Waiting times
- Customer service
- Equipment and facilities
- The atmosphere
- Booking
- Communication
Dr Phili puts your reputation through the scanner
Five readings of the same material, each answering a question you are already asking.
What disappoints your customers
The irritants and sources of dissatisfaction that keep recurring. The kind of detail you stop seeing when you work there every day.
Recurring problems
Subjects mentioned by several customers in different words. One isolated incident is not a problem; the same complaint three times is.
Reviews worth watching
The ones that deserve particular attention: warm text under a low rating, a serious complaint, an accusation to handle quickly.
Priorities
Where to start, ranked. A diagnosis that lists ten jobs without ordering them never turns into action.
A simple score to understand your reputation
Dr Phili sums its diagnosis up in a score out of 100, so you know where you stand at a glance.
The score combines the satisfaction expressed, the tone of the comments, the replies given to reviews, the trend and how fresh your listing is. Every component is broken down in the report, with its weight: a score you cannot check is an opinion.
And a confidence level
Google’s public API only exposes a few recent reviews per listing. The score therefore comes with a confidence level, which drops when few reviews are readable. Dr Phili would rather tell you what it ruled on than sound certain.
This score is a diagnostic tool of Dr Phili’s own. It is not an official Google rating, it does not measure your search ranking, and improving it guarantees no position in search results.
How the score is built
- Satisfaction
- Tone of reviews
- Replies to reviews
- Trend
- Freshness
Why analyse your Google reviews?
Your Google reviews are the only place where your customers describe your business in their own words, without being asked. Most businesses leave that material untouched.
Understand what customers actually value
You know what you are proud of. Reviews say what customers notice, and the two do not always match.
Spot what causes dissatisfaction
Unhappy customers rarely tell you to your face. They write it afterwards, online.
See the problems that keep coming back
The same complaint phrased ten different ways stays invisible as long as you read reviews one by one.
Learn what customers expect
What people hoped to find and did not is written between the lines of your middling reviews.
Prioritise improvements
Knowing which irritant comes up most stops you redecorating when the problem is the queue.
Track your online reputation
Your Google listing is often the first thing a customer sees of you. Knowing what it says is not a luxury.
It comes down to one sentence: do not look only at the rating. The text of your reviews almost always carries more information than the number summarising them.
How many Google reviews are you leaving unanswered?
Your reviews are public, and so are your replies. A customer weighing you up reads both.
A column of unanswered comments, positive as well as negative, reads as a business that does not listen. A reply shows the author their feedback was read, and it is visible to everyone who comes after them.
Dr Phili stops at the second step: it diagnoses, it does not reply.
Analyse, understand, reply
Analyse
Know what your reviews actually say.
Understand
Identify what recurs and what matters.
Reply
Handle every review, not only the worst.
Manage
Keep it up over time, without spending your evenings on it.
How does Dr Phili work?
Paste your Google Maps listing
Just enter the Google Maps link for your business. Nothing to install, nothing to connect.
Dr Phili analyses your reviews
It reads the accessible reviews, extracts sentiment and subjects, and spots what repeats.
See your diagnosis
Your score, your strengths, your weaknesses and your priorities, explained.
Act on it
Use the diagnosis to improve the customer experience and how you handle reviews.
What now?
Dr Phili shows you the problem. Asterias helps you manage it.
The diagnosis happens once. The reviews keep coming. Asterias spots your new reviews, drafts replies in your voice, and alerts you on WhatsApp or Telegram when a decision is needed.
- Monitoring of your new Google reviews.
- Replies written in your business’s own voice.
- Positive reviews get their reply on their own.
- Negative reviews never go out without your approval, by default.
- You keep your diagnosis: it follows you into your dashboard.
Frequently asked questions
What is Dr Phili?
Dr Phili is a free tool that analyses a business’s Google reviews and produces a diagnosis of its online reputation. It is published by Asterias and needs no account and no card.
How do I analyse my business’s Google reviews?
Just provide the Google Maps link for your business. Dr Phili analyses the publicly accessible reviews and identifies the main patterns: what is appreciated, what recurs negatively, and the subjects mentioned several times.
Can I analyse my Google reviews for free?
Yes. The analysis is free and requires no account. You paste your listing link and get your diagnosis in seconds.
How many reviews does the analysis cover?
Google’s public API only exposes a few recent reviews per listing. Dr Phili analyses those and says so plainly, next to the total number of reviews on your listing. That is why a confidence level comes with the score.
What can Google reviews tell you?
Reviews identify a business’s strengths, its recurring problems, the subjects that generate dissatisfaction and the parts of the customer experience people value most. They usually say far more than the average rating.
Why reply to Google reviews?
Replying shows the author their feedback was taken into account. Replies are public: they are read by future customers checking your listing before choosing.
How can I reply to Google reviews automatically?
Asterias automates part of handling replies to Google reviews, with replies written in the business’s own voice and different validation levels depending on the rating. Negative reviews do not go out without your approval, by default.
Does Dr Phili keep my reviews?
No. The text of your reviews is not stored, and the report quotes none of it: Dr Phili keeps only what it derived from them, the rating, the date, the sentiment and the subjects. The reviews themselves stay on Google, where they are public.