A Localo alternative when replies are what you are missing
Localo is a local SEO tool: map rank tracking, Google profile audits, post publishing, listing discovery, and review replies. There is a free plan for one profile, and paid plans start around 29 $ a month, 99 $ on the agency side.
If your question is "where do I show up around here", Localo answers something Asterias does not even measure. If your question is "who is going to answer these thirty reviews", it is the other way round.
7-day free trial · No commitment
Localo and Asterias, line by line
| Asterias | Localo | |
|---|---|---|
| What the tool is for | Answering Google reviews | Optimising a profile for local search |
| Map rank tracking | No | Yes, it is the core function |
| Google profile audit | No | Yes |
| Review replies | The whole product, routed by rating | One feature among many |
| Negative reviews | By default nothing is published without your approval | You write or generate, then publish |
| Where you approve | WhatsApp or Telegram | In the dashboard |
| Tone learnt from your past replies | Yes, it is the basis of the product | No |
| Published price | 14 € a month | Free plan, then from 29 $ |
Localo figures are the ones published on its pricing page. Check with them before you decide.
Two tools answering different questions
A local SEO tool tells you what is wrong and leaves you to fix it. That is genuinely useful when the problem is a half filled profile, a badly chosen category, wrong opening hours. It is catch up work: done once, then watched.
Answering reviews is not catch up work, it is work that comes back. New reviews every week, each needing a reply that talks about it. Exactly the kind of task that piles up until it becomes undoable, and exactly the kind a dashboard does not solve: you still have to open it.
Asterias removes the opening of the dashboard. Four and five star reviews go out on their own, the rest arrive on your phone in a conversation, with the reply already written.
What Localo does that Asterias will not
Rank tracking, profile audits and optimisation advice are not on Asterias’s roadmap and will not be. Asterias will never tell you a category or photos are missing.
Localo also publishes posts on your profile. Asterias publishes review replies and nothing else on your Google profile.
What you gain
- Routing by rating that protects anything under four stars by default.
- Approval on WhatsApp or Telegram, without opening a dashboard.
- A tone taken from your own past replies rather than a neutral generation.
- A reply written in the language of the review, even when it is not yours.
What you lose
- Tracking your position in the local pack and on the map.
- Profile audits and optimisation advice.
- Google post publishing and listing management.
- The free plan: Asterias has none, only a seven day trial.
How to judge before you pay
Both tools plug into the same Google profile and can coexist: nothing stops you keeping Localo for rankings and handing replies to Asterias.
During the trial Asterias reads your history and drafts replies to your real reviews. You compare what it writes with what you would have written, before anything goes out.
Replies publish on an irregular delay and never during your quiet hours, for the same reason you would not post thirty identical messages: it shows.
Common questions
Can I run both at once?
Yes, they do not conflict as long as only one answers reviews. Turn reply generation off on the Localo side to avoid two answers to the same review.
Does Asterias improve my local ranking?
Replying to reviews is a signal local search takes into account, so indirectly yes. But Asterias does not measure your position and promises no rank: it is not an SEO tool.
Is there a free plan?
No. Seven days free, card on file at signup, cancel in one click before the first charge.
Try it on your own reviews
Connect your profile, let Asterias read your history, and judge it on what it proposes.